Free from use of 27 food allergen
Baby Skin Care Brand
“le cura”, an italian word for “cure, treatment, remedy”.
Gentle partner to save baby’s skin. Free of 27 food allergen, dedicated to care baby’s skin sensitive and vulnerable to dryness and oiliness.
The very first skin care with blessings of plants.
- ×Oil surfactant
- ×Phthalate esters
- ×Mineral oil
- ×Animal ingredients
- ×Artificial fragrance
CONCEPT 1Free of 27 food allergens
Among food materials that are said to be allergens, 7 ingredients are obligated to be specified in labeling,. Another 20 food materials are “recommended” to be labeled for the same reason. We have taken this consideration into our product to assure its safety. Free as well from gluten and use of almond.
CONCEPT 2Formulated with organic chamomile
Chamomile is known as “queen of herbs”. It was used as medicine since 4000 years ago in ancient Babylonia era and is still today a multi-functional herb for families in Europe. Gentle yet hydrating for dry and sensitive skin.
CONCEPT 2illustration by NANAKO MATSUDA
The illustration of adorable cat and kitten on the package is created by children’s book author, Nanako Matsuda.
Born in Hokkaido in 1985. A painter/children’s book author. her paintings have been featured in advertising, book covers, and illustration. her other works include children’s books and works also on sculpture class for children.
・Watashi ha neko (I’m a cat)/Little More Books
・Miｔsukete kureru? (Can you find?)/Akane Shobo
・Chocho (Butterfly) – words by Kaori Ekuni/Hakusensha
And many more
LINE UPMain products
Formulated with organic chamomile extract, this soap comes in foam for both baby's body and hair. Gentle for their skin and easy to use for mothers. Made with 100% natural cleansing ingredients. 98% of ingredients are natural.
BABY OIL IN LOTION
Formulated with organic chamomile, this oil-in-lotion is for all body parts, with light texture that would give right amount of both moisture and oil. Great also for a quick skin care of mothers. 94.4% of ingredients are natural.
Formulated with organic chamomile, this cream is for all body parts. Light texture but hydrating to protect baby's sensitive skin. 91.5% of ingredients are natural.
BABY SKIN BALM
The skin balm made with the organic chamomile extract* and botanical ceramide. Hydrates even the driest areas. Also perfect as mom’s makeup base.
BABY CARE STICK
The hydrating stick balm made with the organic chamomile extract* and botanical ceramide. Hydrates and protects areas prone to dry out such as lips, around the mouth and cheeks
BABY OIL IN CREAM
The oil in cream made with the organic chamomile extract* and botanical ceramide. Light texture but hydrating to baby's skin.
*Chamomilla Recutita (Matricaria) Flower Extract – hydrating agent
*Not available in all shops
・Different sets of products are available at different shops.・Please directly contact the shop for the available products and their inventory.・Only some stores are posted.
- Introducing BABY CARE STICK made with ingredients of food origin and botanical ceramide
- New Outdoor Series with bug repelling aroma extract blend is now available.
- Lecura is launching the “Baby Skin Balm”.
- Lecura is launching the “Baby UV milk”.
- Launched "le cura", baby skin care brand not using 27 food allergen materials.