Free from use of 27 food allergen
Baby Skin Care Brand

ABOUTAbout Lecura

“le cura”, an italian word for “cure, treatment, remedy”.
Gentle partner to save baby’s skin. Free of 27 food allergen, dedicated to care baby’s skin sensitive and vulnerable to dryness and oiliness.
The very first skin care with blessings of plants.

"Free" of following ingredients

  • ×Oil surfactant
  • ×Silicon
  • ×alcohol*
  • ×Phthalate esters
  • ×Mineral oil
  • ×Animal ingredients
  • ×Artificial fragrance
  • ×Colorants
  • ×Paraben

*Ethanol

CONCEPT 1Free of 27 food allergens

Among food materials that are said to be allergens, 7 ingredients are obligated to be specified in labeling,. Another 20 food materials are “recommended” to be labeled for the same reason. We have taken this consideration into our product to assure its safety. Free as well from gluten and use of almond.

CONCEPT 2Formulated with organic chamomile

Chamomile is known as “queen of herbs”. It was used as medicine since 4000 years ago in ancient Babylonia era and is still today a multi-functional herb for families in Europe. Gentle yet hydrating for dry and sensitive skin.

CONCEPT 2illustration by NANAKO MATSUDA

The illustration of adorable cat and kitten on the package is created by children’s book author, Nanako Matsuda.

NANAKO MATSUDA
Born in Hokkaido in 1985. A painter/children’s book author. her paintings have been featured in advertising, book covers, and illustration. her other works include children’s books and works also on sculpture class for children.
https://www.nanaco-mazda.net/

Books
・Watashi ha neko (I’m a cat)/Little More Books
・Mitsukete kureru? (Can you find?)/Akane Shobo
・Chocho (Butterfly) – words by Kaori Ekuni/Hakusensha
And many more

LINE UPMain products

Lecura
BABY SOAP

Formulated with organic chamomile extract, this soap comes in foam for both baby's body and hair. Gentle for their skin and easy to use for mothers. Made with 100% natural cleansing ingredients. 98% of ingredients are natural.

Lecura
BABY OIL IN LOTION

Formulated with organic chamomile, this oil-in-lotion is for all body parts, with light texture that would give right amount of both moisture and oil. Great also for a quick skin care of mothers. 94.4% of ingredients are natural.

Lecura
BABY CREAM

Formulated with organic chamomile, this cream is for all body parts. Light texture but hydrating to protect baby's sensitive skin. 91.5% of ingredients are natural.

Lecura
BABY SKIN BALM

This baby skin balm consists of a mixture of organic chamomile extract and vegetable ceramide.Although highly moisturizing, it is not very sticky and helps moisturize areas that get dry easily such as around the mouth and cheeks.

*Chamomilla Recutita (Matricaria) Flower Extract – hydrating agent

SHOPHandling Store

*Not available in all shops
・Different sets of products are available at different shops.・Please directly contact the shop for the available products and their inventory.・Only some stores are posted.

NEWSNotice

2018.09.15
Lecura is launching the “Baby Skin Balm”.
2018.03.15
Lecura is launching the “Baby UV milk”.
2017.09.15
Launched "le cura", baby skin care brand not using 27 food allergen materials.