Gift of beauty from botanical blessings.
We discover, extract, renew and deliver
the power of plants.
Nourish our life, together with nature.
The wonder of mother earth has nurtured over our history.
We are committed to deliver into your life the blessings of this mother nature and pour the power of plants into each and every product.
Safety is our top priority as our products are used directly onto the skin and taken into the body system.
Selecting ingredients with visible producers, clear traceability,
we dedicate ourselves to create high quality products.
The real comfort is what we strive to offer. Selecting the ingredients carefully and strictly, we make the best use out of the natural ingredients without relying on any chemical substances.
- ×Artificial fragrance
- ×Artificial colors
- ×Mineral oil
- ×UV absorber
- ×Animal ingredients*
To protect abundant nature that we must pass on to our children, we support activities for our environment and social responsibility to promote sustainable society where both supplier and users are happy.
We are committed to avoid any and all animal tests from the planning phase to the launch of products.**
*Any ingredients obtained by killing animals
**Except when we are obliged to fulfil our accountability to the society or required by the authority.
- 2004. 12
- BbyE Corporation was Founded.
- 2006. 10
- Concept shop “SINCERE GARDEN” opens to offer lifestyle with organics.
- 2006. 10
- “Five Elements Tea”, oriental herb tea with the concept based on the theory of five elements, natural philosophy from ancient China.
- 2007. 02
- “MAMA BUTTER”, skincare brand formulated with shea butter for everyday use and every family.
- 2009. 09
- “rinRen”, hair care line theming on blessings of Japanese plants from Japanese soil.
- 2011. 11
- “bb maman”, caffeine-free herb tea to support a happy pregnancy.
- 2014. 03
- “medel natural”, total care line from ceramide of Japanese rice.
- 2014. 09
- “MY HABIT”, 100% natural self and home-care line.
- 2014. 11
- “botanischöl”, total care line produced by LOFT x SINCERE GARDEN
- 2015. 02
- “PAPA BUTTER”, mens line of “MAMA BUTTER”
- 2015. 05
- “VEGE KITCHEN”, 100% plant derived F&B brand.
- 2016. 02
- “LORE”, body care line theming on inherited traditions and wisdom.
- 2016. 10
- “NEROLILA Botanica” by Kazuko Hayasaka x SINCERE GARDEN.
- 2017. 03
- “toe toe”, natural foot care line.
- 2017. 09
- “Lecura”, baby skincare line without 27 allergic ingredients.
- 2018. 04
- “auromère”, natural health care created based on the healing wisdom of Ayurveda.
- 2018. 11
- “TSUKIBAE”, the natural complex care brand.
- 2019. 07
- “IT ALL NATURAL”, W salon product by ABBEY × SINCERE GARDEN
- 2019. 09
- “BROWN SUGAR 1ST”, the Vegan Cosmetics Line.
- Company Name
- BbyE Corporation
- Feliz Minami Aoyama 201,
4-12-1 Minami-Aoyama, Minato-ku,
Tokyo 107-0062, JAPAN
- December 24, 2004
- Board Members
- CEO : Emi Sugitani
- Fiscal Term
- End of April
Cosmetics, Apparel Planning, Manufacture, Buying, Vendor
Consulting and planning for spas and relaxation salons
Planning, production, procurement, sales of food/beverage
- Store Location
- SINCERE GARDEN
- Takano Building B1F-2F, 3-5-4 Kita-Aoyama, Minato-ku,
Tokyo 107-0061, JAPAN
- Bank of Account
- Mizuho Bank Aoyama Branch