“Sultry and Glamorous” Makeup Brand

ABOUTAbout ade tokyo

Sultry and glamorous makeup brand to carry the good old Japanese touch to the modern days. 

Introducing the sultry layering lip colors with different textures, “Mizu Color Lip” and “Shiage Lip Gloss”.

"Free" of following ingredients

  • ×Artificial colors
  • ×Mineral oil
  • ×Silicon
  • ×paraffin
  • ×Oil surfactant
  • ×Animal ingredients
  • ×Carmine
  • ×Paraben
  • ×Artificial fragrance

CONCEPT
1
Inspired by “beni” - sultry lip colors with different textures

“Beni” has long been giving the beautiful touch to women. 

Inspired by the origin of Japanese makeup technique of using a brush to mix water with beni to color the lips, “Mizu Color Lip” is the water-based lip color range of sultry and glittery shades.  Layer with “Shiage Lip Gloss” to reflect the light and add the sultry and hydrated touch, and you can play with fun and unrestricted combinations of nuances. 

Additionally, hydrating Chinese and Japanese herbal extracts are formulated to deeply moisturize your lips from within. 

Bringing the Japanese “beni” to the modern days.  Color your lips with beni, and you are instantly filled with the gorgeous, sultry beauty and confidence.  

CONCEPT
2
Layer of lip colors with different textures – discover sultry and glamorous lips

Layer sultry lip colors with different textures and enjoy nine different combinations. 

CONCEPT
3
Formulated with Chinese and Japanese herbal extracts

Each is formulated with hydrating Chinese and Japanese herbal extracts. 

Mizu Color Lip is joined by safflower extract (flower) and peony extract (root), and Shiage Lip Gloss is formulated with apricot oil (kernel) and evening primrose oil.  Deeply hydrating your lips from within. 

LINE UPMain products

MIZU COLOR LIP
01 ZAKURO

Gorgeous and fascinating pomegranate red

SHIAGE LIP GLOSS
02 TAMAMUSHI

Fantastical light-polarizing pearly green

MIZU COLOR LIP
02 HINAGESHI

Sunny corn poppy orange

SHIAGE LIP GLOSS
02 SUMI

Sparkling sheer black with pink glitter

MIZU COLOR LIP
03 KOHAKU

Traditional and profound amber brown

SHIAGE LIP GLOSS
03 YAMABUKI

Elegant, energetic and cheerful yellow

SHOPHandling Store

*Not available in all shops
・Different sets of products are available at different shops.・Please directly contact the shop for the available products and their inventory.・Only some stores are posted.

NEWSNotice

2020.02.14
Introducing the sultry layering lip colors with different textures - “Mizu Color Lip” and “Shiage Lip Gloss” - from “ade tokyo”, the “sultry and glamorous” makeup brand. Arriving on April 6, 2020.